Business communication

  • Course teacher Diana Tomić
  • Associate teachers -
  • ECTS credits 5
  • Number of hours: Lectures + Seminars + Exercises 30 0 30

Course objectives

The aim of the course is to introduce public, business and media communication through both clear instructions for preparation and assessment and practice in delivery of specific speech formats and business communication formats.

Enrolment requirements and/or entry competences required for the course

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Learning outcomes at the level of the programme to which the course contributes

  • Plan and track personal professional growth.
  • Initiate and sustain innovation activities in an interdisciplinary team.
  • Communicate effectively in the business environment and in broader public contexts.
  • Build communication channels and enable the flow of innovative ideas towards professionals employed in related scientific disciplines and industry.

Course content (syllabus)

  1. L: Public communication - types and media. Interdisciplinary approach to public communication.
    E: Communication in practice.
  2. L: Public speaking - preparation
    E: First steps of preparation.
  3. L: Public speaking preparation - content
    E: Pitch
  4. L: Social and organizational preparation.
    E: Inspirational speech
  5. L: Key elements in speech delivery.
    E: Practicing delivery.
  6. L: Improving speech delivery - speech and (public) speaking skills.
    E: Individual phonetic/speech status.
  7. L: Business meeting - preparation, delivery and evaluation.
    E: Organization, delivery and evaluation of business meeting.
  8. L: Negotiation - key terms.
    E: Preparation for successful negotiation.
  9. L: Business negotiation - preparation, delivery and evaluation.
    E: Organization, delivery and evaluation of business negotiations.
  10. L: Media communication characteristics - audio formats.
    E: Media speech.
  11. L: Media communication characteristics - video formats.
    E: Content creation - video.
  12. L: Media communication characteristics - video formats.
    E: Delivery in video formats.
  13. L: Media communication characteristics - digital and social media.
    E: Content creation for digital media.
  14. L: Politeness in communication - live, traditional media mediated and in digital surrounding.
    E: Analysis of positive and negative examples.
  15. L: Inter-cultural/disciplinary communiciation - professionally communicating the differences.
    E: Information gathering in interdisciplinary surrounding.

Student responsibilities

Attendance, speaking assignments delivery, participation in the delivery of business formats.

Required literature

  • Bovée, C. L., & Thill, J. V. (2018). Business communication today (Fourteenth edition, global edition). Pearson.
  • Conger, J. A. (Ed.). (2013). HBR’s 10 must reads on communication: Featuring “The necessary art of persuasion” by Jay A. Conger. Harvard Business Review Press.
  • HBR’s 10 must reads on managing across cultures. (2016). Harvard Business Review Press.
  • HBR’s 10 must reads on presenting and public speaking. (2020). Harvard Business Review Press.
  • HBR’s 10 must reads on managing people. Vol. 2. (2020). Harvard Business Review Press.
  • HBR’s 10 must reads on negotiation. (2019). Harvard Business Review Press.
  • HBR’s 10 Must Reads on Teams. (2013). Harvard Business Review Press.

Optional literature

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